Luiz Carlos Trabuco Cappi, the current CEO of Bradesco combines unique talents, experience, and wisdom to achieve productive results. Due to his impressive service and history at Bradesco, he is regarded as part of a mythical dynasty.
Born in 1951, Luiz began his career at Bradesco aged 22 years as a clerk in one of its Marilia branches. As the fourth president of the group, he is in charge of a company worth over $900 million and a customer base of 27 million.
Trabuco is a graduate of Sao Paulo’s School of Sociology and Politics Foundation, holding a postgraduate degree in Social Psychology. He also holds extensive qualifications in economics, engineering, accounting, and management. His rise within the ranks of the insurer is crucial to understanding the growth and development of the insurance industry in Brazil. As Bradesco is Brazil’s largest insurer, he plays an influential role that affects how the market in the country is controlled, run, and supervised.
Trabuco was appointed as the company’s president at a time of turbulence within the enterprise and in the market place. At this period, Bradesco was in a losing battle for market dominance with Itau Unibanco. Although Itau Unibanco held the number one spot, Trabuco engineered one of the biggest buyouts of a company in Brazil’s history. He initiated the acquisition of HSBC’s Brazil operations at the cost of $5.2 billion resulting in Bradesco taking over the number one position. As a result, Bradesco also outperformed Itau in areas such as total investment funds, the number of branch networks, and active accounts.
Trabuco’s over 40 years experience in the industry has been influential in transforming the company’s fortunes. For instance, he managed to double the business size, increased its market share by 25% and net profits by 35%. This resulted in the company becoming Brazil’s largest insurer. His optimism is demonstrated by his firm belief in the role that the insurance industry plays in Brazil’s socio-economic affairs. In this respect, Trabuco has confidence and hope regarding how the industry is evolving and developing in Brazil.
Trabuco’s management style depends on the philosophy of organic growth. By using this method, he was able to transform the group’s operations in a time of economic uncertainty in Brazil. For example, in 2009 he was able to increase the bank’s customers from 20 million to 27 million. In addition to that, during his tenure as the president, he has also increased the insurer’s savings accounts from 37.7 million to 500 million, an increase of 12.3 million. These achievements demonstrate Trabuco’s management style and business development potential.
In the recent past, the insurer has been strengthening its position through the acquisition of smaller companies. For that reason, Trabuco’s strategy entails collecting smaller banks into one big outfit under the group’s name and management structure. In tandem to his organic growth philosophy, Trabuco since 2009 has been at the forefront of the company’s opening new branches all over the country. Another of his achievement is helping the group increase the number of its national branches and agencies from 3,500 to 5,000.
His extensive experience in the insurance industry equips him with unique and useful insights regarding the future and industry growth potential. Accordingly, Luiz Carlos Trabuco predicts that between now and 2025 the market will expand to encompass 100 million new customers. As such, then, he has designed a plan to ensure that the group meets the needs of this market segment. For this reason, he has initiated an expansion drive that involves the bank’s opening new branches to include Brazil’s rural unbanked and uninsured population. With that being said, it is no wonder why he is ranked as one of Brazil’s most influential business leader and entrepreneur.
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