OSI Group is one of the world’s largest providers for value-added protein food products including beef patties and sausages. The company is headquartered in Aurora, Illinois. However, it does have over 50 facilities in over seventeen countries across the globe. It is considered to be one of the best in its industry, localizing its products even when it is clearly a global company.
One of the reasons for the success of the OSI Group is the localization strategy that is utilized by the company. They understand that one size cannot fit all. Hence, they endeavor to customize their products to match the tastes and preferences of their different markets. They normally collaborate with clients, in order to develop products that are appealing to their taste buds. They also have to meet the regulatory demands of their specific countries of operations and also have to provide products that are in line with the cultural beliefs of their target markets.
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Thorough research has also gotten OSI this far. For example, out of their over 50 facilities, ten are based in China. Why? Because they have identified that the economy of China is growing. This means that their company is not only exposed to a large population, but to a population that is empowered economically. They want to ensure that their products grow to meet the growing demands of the upgrading consumers.
The great leadership of OSI Group also makes for one of the reasons why the company has maintained the position of one of the most influential companies in the food industry. Behind its steering wheel is one industry guru who goes by the name David McDonald OSI Group. He serves as the President and Chief Operations Officer of the Company.
David McDonald has been with the company since the year 1987. He joined the company after completing his Degree from the University of Iowa.
David McDonald started by working at the Chicago facility and steadily rose to the position of President of OSI. Today, he continues to grow OSI and also serves as the Chairman of the North American Meat Institute.
Learn more about David McDonald: http://www.fooddrink-magazine.com/sections/producers/1308-osi-group