SweetGreens- Changing the Way We Get Our Fast Food

Finding a fast food restaurant that serves good quality food can sometimes be challenging. There are lots of choices that are available but finding a place with good food and service is not always easy. Even more challenging is finding a place that does these things and also has healthy choices. Nathaniel Ru is working to change this. His restaurant chain SweetGreen’s is changing the way others look at running and sustaining their food operations.

 

A graduate of Georgetown University, Nathaniel Ru runs SweetGreen’s in partnership with s Jonathan Neman and Nicolas Jammet. The trio became friends while taking an entrepreneurship class together. Nathaniel and his partners found that their area was lacking in healthy food options. The team want to change this dynamic and thus SweetGreen’s was born. Ru knew that he had a hit when the restaurant was able to survive winter break on the Georgetown campus. With most of the student body gone for vacation, Ru knew that his steady business was a sign he had something special. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/

 

The leaders of SweetGreen’s don’t mind taking a slow approach. They are not in favor of in big corporate headquarters. They currently have 40 locations across the nation and they are comfortable growing at a rate different from many fast food chains. SweetGreens prides itself on speaking with the customer and knowing what is important to them. Ru and his partners also pride themselves on using technology. They have been leaders in the restaurant world in incorporating technology and its use into their company. Other restaurant leaders have stepped up and taken notice.

 

Nathaniel Ru is a graduate of Georgetown’s McDonough School of Business. He received his B.S. in Finance in 2007. Ru is passionate about business and helped to grow SweetGreen’s to 27 locations by the year 2015. Today the restaurant has more than 40 locations and continues to expand. Ru’s company has changed the way many others look at fast food and business. His company lives by the moto “food that fits. ” They want the food to fit customers values, their budget and perhaps most importantly their tastes. The world about Ru’s company is quickly spreading. In 2010 he and his partner did something out of the box when they launched Sweetlife. This is an amazing music and food festival that attracted more than 20,000 people. Ru and his company continue to be innovative in their approach. Their success with Sweetgreen’s is almost destined to continue well into the future. Learn more: https://angel.co/nathaniel-ru