Roberto Santiago Manaira Shopping and the Expanded Shopping Experience of Joao Pessoa

Roberto Santiago Manaira Shopping is a significant landmark in the Brazilian state Paraíba as one of the largest malls in the country. Called as Manaira Shopping, the mall is the center of attraction of João Pessoa, the capital city of Paraíba. The people from the state as well as tourists see the shopping mall as their favorite choice for shopping, entertainment, quality dining, and more. As the proprietor of the shopping mall, Roberto Santiago wants best shopping and entertainment experience for the mall visitors, and he personally supervises and implements new engaging shopping and entertainment choices inside the mall. The 58-year-old entrepreneur was actually foreseeing demand of quality shopping when he started construction of the mall.


As a pioneer of Brazilian shopping mall industry, Roberto Santiago opened the shopping mall in 1989, and he hoped to give a quality shopping experience to the people in the city. His aggressive strategies and regular expansion plans have helped the mall to increase the number of visitors significantly year after the year. Interestingly, the mall has gone through at least five major expansion plans, and currently, it offers a building area of 135,000 square meters with a parking space more than 3,000 vehicles. The mall is considered as an ideal place for families, groups, young people, and more. Additionally, the mall houses many services, including banking, attorney, police, and more, which people can easily access while they visit the mall for shopping.


Manaira Shopping has more than 200 fashion shops, with many of them are exclusive international brands, to ensure an amazing shopping experience. It also provides a wonderful movie experience through 11 cinema halls from Cinepolis. The cinema halls are equipped with Stadium System, VIP rooms, 3D rooms, and other modern technology options. Another major entertainment option for the visitors to the mall is Game Station. It offers over 200 gaming machines in addition to a playground with an area of 1,800 square meters. Roberto Santiago is very specific about making the equipment constantly renewed and imports latest game machines from Japan, the United States, and Italy.


The mall has a large party hall named Domus Hall in the top floors of Marina Shopping. The large hall that can accommodate 8,000 people is the hottest destination in the city for art exhibitions, university and college programs, events, theatrical performances, fairs, receptions, and more. The shopping mall has arranged a specially designed children’s playground called Pirlimpimpim. It helps the parents to leave their children in the playground and continue for the shopping without the need of caring them. The playground has supervisors and caretakers to address the needs of the children. Manaira Shopping also has an excellent fitness center called Smart Fit, and it offers affordable subscription programs for the customers and helps them to live a healthy life.