Roberto Santiago Manaira Shopping and the Expanded Shopping Experience of Joao Pessoa

Roberto Santiago Manaira Shopping is a significant landmark in the Brazilian state Paraíba as one of the largest malls in the country. Called as Manaira Shopping, the mall is the center of attraction of João Pessoa, the capital city of Paraíba. The people from the state as well as tourists see the shopping mall as their favorite choice for shopping, entertainment, quality dining, and more. As the proprietor of the shopping mall, Roberto Santiago wants best shopping and entertainment experience for the mall visitors, and he personally supervises and implements new engaging shopping and entertainment choices inside the mall. The 58-year-old entrepreneur was actually foreseeing demand of quality shopping when he started construction of the mall.


As a pioneer of Brazilian shopping mall industry, Roberto Santiago opened the shopping mall in 1989, and he hoped to give a quality shopping experience to the people in the city. His aggressive strategies and regular expansion plans have helped the mall to increase the number of visitors significantly year after the year. Interestingly, the mall has gone through at least five major expansion plans, and currently, it offers a building area of 135,000 square meters with a parking space more than 3,000 vehicles. The mall is considered as an ideal place for families, groups, young people, and more. Additionally, the mall houses many services, including banking, attorney, police, and more, which people can easily access while they visit the mall for shopping.


Manaira Shopping has more than 200 fashion shops, with many of them are exclusive international brands, to ensure an amazing shopping experience. It also provides a wonderful movie experience through 11 cinema halls from Cinepolis. The cinema halls are equipped with Stadium System, VIP rooms, 3D rooms, and other modern technology options. Another major entertainment option for the visitors to the mall is Game Station. It offers over 200 gaming machines in addition to a playground with an area of 1,800 square meters. Roberto Santiago is very specific about making the equipment constantly renewed and imports latest game machines from Japan, the United States, and Italy.


The mall has a large party hall named Domus Hall in the top floors of Marina Shopping. The large hall that can accommodate 8,000 people is the hottest destination in the city for art exhibitions, university and college programs, events, theatrical performances, fairs, receptions, and more. The shopping mall has arranged a specially designed children’s playground called Pirlimpimpim. It helps the parents to leave their children in the playground and continue for the shopping without the need of caring them. The playground has supervisors and caretakers to address the needs of the children. Manaira Shopping also has an excellent fitness center called Smart Fit, and it offers affordable subscription programs for the customers and helps them to live a healthy life.



Sawyer Howitt’s Take on Entrepreneurship

Sawyer Howitt is a high school senior he is a junior achiever who despite his tender age having been born in 2000 in Portland Manhattan he has consolidated his talents, efforts, and research on his internships, studies, and efforts on business and finance. At this young age, Howitt has the developed a keen interest and in hindsight given himself an ability to understand the operational and financial needs of businesses across various sectors and industries. This has enabled him to appreciate a brands soul, resonance, and the critical role that is the connection to its consumers.

He is a firm believer of acquiring and continuously growing his skills. He also natures his hobbies to become more than just hobbies he is now proficient in Photography, Customer Service, Financial Services and Brand Management.

In order to gain proficiency in customer service, he worked with KURE Juice Bar in their Customer Service department in 2015 for a period of 3 months. The experience here enabled him to gain hands-on experience on how to deal with customers as well as how to effectively communicate with them.

He then moved to RFID Checkout working as a Business Strategy Analyst from 2015 to 2016 a period of 11 months.Here Sawyer worked with a small team of executives their core mandate was to redesign the brick and mortar retail experience by incorporating innovative technology and new experiences.

He is currently with The Meriwether Group as a Project Manager and is expected to hold this position for nine months. They have named him a Trusted advisor who is committed to changing the structure of commerce through the development of both small and large scale business ideas and development. Sawyer has impressed on the need for every aspiring entrepreneur to hone their People Skills and/or find a Sociable Partner.

Entrepreneurship involves a lot of talking and most of it will be to strangers who will be of different value to the business they may investors or clients. as an entrepreneur, there will need to direct employees who will determine the growth of your business as well as its ability to achieve results on time. There is also a need for every business leader to be conversant with numbers as they are always included in your key performance indicators.