Fabletics is an athleisure company that operates on a subscription model. Fabletics has grown to become worth millions of dollars in three years. This has led it to be recognized as a competitor to Amazon. Amazon is the e-commerce giant. Showrooming has been a weakness for many companies in the fashion industry. Customers buy the items that they viewed at cheaper places. One of the reasons for Fabletics’ success is the concept of reverse showrooming. They have made browsing positive, and this has helped them to build their business even more. The company does not have pop-up stores. Their model allows them to create meaningful relationships with customers.
Fabletics hosts events and other activities where they engage with their clients and the community. Fabletics is able to identify market trends and know what items their members prefer. This concept has been very successful. It has boosted their customer retention and sign ups. A quarter of the people who walk into their stores become members. Half of the people who walk into their stores are already members.
There is no difference between the physical and the online stores for them. The item is automatically added to customers’ shopping cart when one tries on a piece of clothing. Fabletics is able to offer retail as a service to customers. Fabletics is on course to open more than fifty stores over the next five years. A Foodie Stays Fit gave a review of products at Fabletics a few years ago. She started out by mentioning that the quality surprised her considering the price that she paid for the items. She was impressed with the compression, shape, and thickness. She liked the fact that there were hundreds of styles to choose from and that one was guaranteed to find a style that they wanted.
The Krazy Koupon Lady also gave a review of products that they purchased at Fabletics. They started by pointing out that the quality of the products was as high as other top fitness brands. They gave the Switch Back Tee and the Vaasa Sports Bra four-stars each. The Lima Capri and the Salar Capri received five stars out of five from the duo. This was because of their quality and affordable price. They were impressed with the material and the stretch that the items had. Fabletics has received fantastic reviews and ratings from its members.